If Davido’s social media posts are anything to go by, he may have just landed the biggest endorsement deal since his career fullly kicked off in 2011/2012.
His IG stories yesterday (Feb 7, 2018), show him in the middle of a shoot with suspense filled captions like “Find Your Magic…Guess what brand I just signed to… This is gonna be big.”
Some of the videos which were shot in IG boomerang style show him fiddling with a spray can and in one picture, he is seen posing with South African Celebrity DJ and Record maker Black Coffee.
Although Davido and his team have not made any official statements with regards to any endorsements, there are too many easy-to-connect dots surrounding the information he has let out so far.
There is a high chance that Davido has joined the family of Axe – A global brand popular for making male care products. The spray can which Davido is seen holding looks very much like an Axe Deodorant spray and when you add that “Find your magic” is the tagline for one of Axe’s campaigns, it makes the suspicion even more valid.
Axe deodorantAnother evidence pointing to a Davido/Axe engagement is the fact that Black Coffee who OBO is seen taking photos with, is one of Axe’s ambassadors.
The award winning DJ partnered with the brand in October 2017 to release a limited edition of an Axe Deodorant line named Black By Black Coffee.
We are still waiting official announcement from Davido or Axe.
