With 56.9m likes at the time of writing, Messi has surpassed the World Record Egg photo with 55.95m likes, making it the most popular post in the history of the app.
Previously, it had surpassed the most-liked post by an athlete. He was also involved in that, as Cristiano Ronaldo posted a Louis Vuitton picture of the pair playing chess, which has 42m likes.
After winning the World Cup, Messi posted 10 photos of the celebrations led by the already iconic image of him hoisting the World Cup trophy above the crowd.
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